Top 5 Business Apps Performance in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 business apps in Kenya demonstrated varied performance in terms of downloads, revenue, and active users. Here's a detailed look at the trends for each app.

Zoom Workplace had fluctuating weekly downloads, starting with 41.5K in late September and dropping to 10.9K by the end of December. Revenue for the app was minimal but saw a slight peak at $43 in early December. Active users hovered around 170K to 180K for most of the quarter, with a slight dip to 144K in the final weeks.

Google Meet (original) experienced a decline in weekly downloads from 28K in late September to 3.4K by the end of December. Active users peaked at around 107K in early November and then gradually declined to approximately 90K by the end of the quarter.

Microsoft Teams showed a downward trend in weekly downloads, starting at 14.1K in late September and ending at 4.5K in late December. Active users fluctuated between 114K and 138K throughout the quarter, showing some stability in user engagement.

Cash Advisor witnessed a significant spike in downloads, peaking at 18.7K in late November before dropping sharply to just 25 by the end of December. Active users followed a similar pattern, peaking at 15.2K in late November but dropping to 3.8K by the end of the quarter.

MobiKash - Online Cash Lending started strong with 104K downloads in late September but saw a significant drop to zero by mid-October. Active users also declined from 194K in late September to 84.7K by the end of December.

These insights, based on data from Sensor Tower, highlight the dynamic nature of the business app market in Kenya. For more detailed analysis and trends, visit Sensor Tower.